I solve problems in a creative way. My medium is not just images, words, or products—it’s helping brands realize their authentic purpose and finding ways to share that truth.

I began my career as a fashion industry insider, covering fashion and style for the world’s most pre-eminent newspapers and magazines, I went on to create brand images and then ultimately to create brands that are organically sought after by celebrities and influencers and adored by consumers.

I have developed mission-driven initiatives that included creating bio-based textiles and building the first zero-waste pop-up shop made solely from upcycled electronic waste and car parts.

I thrive on ideation and innovation. My natural curiosity and commitment to moving forward has guided me along my own path, to think imaginatively, and to strive to make a difference in the fast paced, ever changing world that we all live in.