HAPPY JACKS WORLD

HAPPY JACKS WORLD

Happy Jack is Jack Nathan. Jack created Happy Jacks World to raise awareness and fund access to mental health resources. Jack wrestled with anxiety and depression; he simply wanted to help other kids know that they were not alone. Jack left us suddenly and accidentally at the age of 19 due to fentanyl poisoning. He was a survivor of mental illness, not a victim.

I was engaged by the Happy Jack Foundation to create the brand architecture for Happy Jacks World, turning Jack Nathan’s original art work and words into a mission-driven lifestyle brand with a clear message, authentic visual identity, e-commerce site, and cohesive social media strategy.

Creative Direction/Content Creation/Art Direction/Web Site Design

I created a wild-posting campaign for The Invisibles, a new lab grown diamond brand. This teaser campaign featured no actual product, its intention is to magnify the brand concept: reposition lab-grown diamonds as a symbol of self-empowerment.

Brand Concept/Creative Direction/Logo

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