ShopLatitude

Case Study

The Objective: Create and implement the brand identity for e-commerce site  shoplatitude.com, a curated marketplace featuring unique artisan finds from over 250 different designers in 16 different countries around the globe.

The Result: I created an experiential e-commerce model that delivers the feeling of virtual world travel in the form of product and content discovery. Every week was an opportunity to tell a story featuring a destination that highlighted different designers and products not readily available in the US. Local tastemakers shared personal insights on their cities and related their personal stories to a larger lifestyle and fashion experience. I developed original videos and unique travel content with all stake holders and created recurring columns such as “insider” city secret guides and globetrotter interviews that directly enhanced the user experience. In addition, a series of offline themed events and shopping tours with travel and hotel partners were held in various destination cities.

Creative Direction/Brand Architecture/Product Direction/Content Creation/Digital Advertising

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J.Mendel